As part of the creative and digital rollout for the Heinz x Morley’s Fried Chicken Sauce, I was responsible for the paid media and web design execution. The campaign centred on a limited-edition product line combining Heinz’s iconic sauces with Morley’s cult fried chicken brand. The activation included a mobile-optimised landing page and targeted paid ads across Meta and TikTok, designed to capture the energy of the collaboration and convert interest into demand. The campaign exceeded all performance benchmarks and due to overwhelming popularity, the product is now a permanent addition to the Heinz range.