Brief: Create an identity for Kraft Heinz’s in-house design studio that could flex across multiple creative disciplines while feeling ownable to the brand.

Summary: Developed a modular identity system built around the five taste profiles of the tongue, creating a visual language that could scale across studio communications, presentations and internal branding.

My approach:

• Built the identity around a tastebud-inspired motif linked to flavour profiles

• Assigned each flavour to a core creative discipline within the studio

• Created pathway-style icons to help distinguish different workstreams

• Designed the system to work modularly while still feeling cohesive as a single brand

• Balanced playful brand storytelling with a clean, functional identity system