Brief: Create a playful Heinz Christmas concept inspired by the brand’s fan community and social engagement.

Summary: Designed a Heinz Christmas jumper concept inspired by a fan’s Instagram comment, later developed into a real product sold through the Heinz to Home website.

My approach

• Used a real fan interaction as the starting point for the concept

• Developed a range of bold jumper graphics inspired by Heinz brand assets

• Designed the visuals to feel playful, nostalgic and instantly recognisable

• Created mock-ups to test how the concept could work as a physical product

• Helped translate a reactive social idea into a retail product launch