Brief: Create campaign assets for the Heinz x Tomorrowland partnership across social and festival touchpoints.

Summary: Developed social content and on-site visuals for the Heinz x Tomorrowland collaboration, creating a campaign that balanced the festival’s high-energy visual identity with recognisable Heinz branding.

My approach

• Created social teasers, posts and large-scale festival screen assets

• Adapted the Heinz brand world to feel native to Tomorrowland’s visual style

• Used bold colour, motion and layout systems to increase visibility at scale

• Designed assets across both digital and physical touchpoints

• Balanced festival energy with clear and consistent Heinz branding