Brief: Redesign Heinz’s direct-to-consumer website to create a more elevated brand experience while improving usability and product discovery.

Summary: Led the full redesign of the Heinz to Home website from concept through to final build, covering visual direction, UX and art direction.

My approach

• Developed an updated visual language for the digital experience

• Led the UX and UI design across the full customer journey

• Art directed the lifestyle photography shoot for the site refresh

• Improved navigation, product flow and overall usability

• Worked across concept, design and implementation to deliver the final experience