For the release of Avatar: The Way of Water, I created a zine-style social piece for Vue Cinemas’s Instagram as part of their Big Screen Detail series. The series typically highlights a single fact about an upcoming film, but given the scale of the release, the format was expanded into a full social zine.

The piece combined film clips with editorial-style layouts, layering facts about the film, cast and director alongside insights into the world of Pandora. Viewers were prompted to rotate their phone 90 degrees to read the content in landscape, making the post feel more like opening and exploring a physical zine.

The final piece worked as a quick, engaging guide to the film ahead of its release.