Brief: Create a social piece for Vue Cinemas’s Big Screen Detail series to support the release of Avatar: The Way of Water.

Summary: Designed an interactive zine-style Instagram format that expanded the existing Big Screen Detail series into a more immersive editorial social experience.

My approach

• Reimagined the standard series format into a full social zine for the film release

• Combined film stills and motion clips with editorial-inspired layouts

• Layered facts about the film, cast and director throughout the experience

• Designed the post to be viewed in landscape by rotating the phone 90 degrees

• Created a more interactive and exploratory social format inspired by physical print zines