Brief: Create packaging for the Heinz x Magic Breakfast partnership that communicated the campaign in a warm, engaging and family-friendly way.

Summary: Designed the packaging range and illustration style for the Heinz x Magic Breakfast collaboration, helping bring visibility to the campaign across retail.

My approach

• Created a series of playful illustrated characters to bring personality to the packs

• Designed the packaging system across the campaign range

• Used illustration to communicate the charity partnership in a more human and accessible way

• Developed characters inspired by the children supported by the charity, including one based on my younger brother

• Balanced playful creative with clear retail visibility and campaign messaging