Across 2024 and 2025 I designed Heinz’s limited-edition Christmas labels, exclusive to Heinz to Home.
In 2024 I took a fully illustrative approach, hand-drawing every character and detail to give the packs a warm, festive feel.
For 2025 I shifted the direction, using AI to build a richer 3D look while keeping the same playful Heinz tone.
Both years sit as a pair: one rooted in illustration, one exploring modern tools, each created to make Heinz’s Christmas gifting feel unique and collectible.