Brief: Create an engaging social competition format for Vue Cinema’s Thor: Love and Thunder campaign using Facebook Live.

Summary: Designed and animated an 8-bit arcade-style Facebook Live experience for the Thor: Love and Thunder release, encouraging fans to interact for a chance to win cinema tickets.

My approach

• Developed a retro arcade-inspired visual direction for the campaign

• Designed and animated a looping 8-bit gameplay sequence featuring Thor

• Built the animation to loop seamlessly across a 7-minute Facebook Live broadcast

• Used motion and interaction cues to encourage live audience participation

• Created a social format designed to feel playful, nostalgic and highly shareable