Brief: Create a scalable brand toolkit to support the launch of Heinz Spicy Chicken, enabling teams across Europe to activate the range consistently across social, in-store and OOH channels.

Summary: Developed the creative direction and toolkit system for the Spicy Chicken launch, creating a flexible suite of assets and guidelines that allowed markets across Europe to bring the campaign to life while maintaining brand consistency.

My approach

• Created the visual direction and campaign look and feel

• Developed a flexible toolkit for rollout across multiple European markets

• Designed adaptable assets across social, in-store, OOH and promotional touchpoints

• Created a system that balanced global consistency with local market flexibility

• Worked across concept, design and production to deliver the final toolkit