Concept campaign for Heinz turning the viral lip balm phone case trend into a Tomato Ketchup case.

I proposed the idea by reimagining the viral lip balm phone case format through the Heinz brand, creating the Tomato Ketchup Phone Case. The concept quickly gained traction online, resonating with fans of both design and pop culture.

Working with the team, we developed the idea into a social campaign. As interest grew across platforms, the concept was turned into a real product within three weeks and launched through a social competition.