Brief: Develop a reactive social concept for Heinz inspired by a current cultural trend.

Summary: Proposed the Heinz Tomato Ketchup Phone Case by reimagining the viral Rhode lip gloss phone case through the Heinz brand. Following strong social engagement, the concept was produced as a real product and launched through a social competition within three weeks.

My approach

• Identified an opportunity to reinterpret the Rhode phone case trend through Heinz branding

• Developed the initial concept and visual direction independently

• Created a product-led social idea designed for shareability and cultural relevance

• Presented the concept to the social team and helped evolve it into a wider campaign

• Supported the rapid turnaround from reactive idea to physical product launch