Limited-edition Heinz Christmas labels across 2024 and 2025, pairing hand-drawn illustration with a 3D AI-driven approach.

In 2024 I took a fully illustrative approach, hand-drawing every character and detail to give the packs a warm, festive feel.

For 2025 I shifted the direction, using AI to build a richer 3D look while keeping the same playful Heinz tone.