Brief: Create digital campaign assets for the Heinz x Morley’s collaboration across web, social and e-commerce touchpoints.

Summary: Designed the digital rollout for the Heinz x Morley’s campaign, translating a well-known cultural pairing into a cohesive online launch experience.

My approach

• Designed the competition website for the campaign launch

• Created paid and organic social assets across multiple formats

• Developed promotional banners and assets for the Heinz to Home website

• Balanced Morley’s recognisable visual identity with Heinz branding

• Built a consistent digital campaign system across all touchpoints