Brief: Create social campaign assets for Vue Cinema’s Sing 2 competition, including personalised fan content and launch visuals.

Summary: Developed a suite of social assets for the Sing 2 campaign, including personalised graphics and a competition launch video approved by Universal Pictures.

My approach

• Rebuilt and extended the Sing 2 typeface from scratch using the existing logo

• Created additional letterforms to support personalised fan assets

• Designed social teasers and the campaign launch video

• Developed visuals around the “see your name in lights” competition concept

• Worked within existing film branding while ensuring studio approval standards were met